Awards Season For the Search Engine Marketing Industry

If you follow any SEO folks on Twitter then you know that it’s the search industry’s awards and conference season.  Here are some typical post about all the happenings.

Some of this stuff is useful, some is not.  A lot of folks like to tweet about what the top brass at Google is saying about search.

Be real careful wasting anytime paying attention to that stuff.

Google is just like a human.  Don’t listen to what they say, watch what they do.

If a fat person is telling you all about their diet and how much they work out, and they are telling you what you should and should not eat.  Well, what the heck do you think about that?  I think they do not know what the heck they are talking about.

Or they are just plain lying.

Either way, I am just going to ignore what they say.

I will only pay attention to what they do.  And I will see that they sit on the couch a lot.  They use a Pelaton stationary bike for twenty minutes and call that a “workout” and they buy “healthy” food like Belvita gluten free, fat free whole grain cookies.

That is not a healthy person.

I take all this SEO conference stuff the same way.  I’m not going to pay attention to what Google or some speaker says.  No.  I’m going to put up a bunch of websites and test what works.  I’m going to learn from experience.

And that’s how I know how to make a website go to the top of Google searches.  From testing my own stuff and seeing what works and what doesn’t.

This is what works for me and the most successful SEO’s out there.  You build your own stuff and build up your own data.

For everyone that can’t do that, they can go to fancy conferences and hope that Google will one day decide to love their website and move it to the top of valuable searches.

How A Company Deals With Change

How Can an SEO Expert Navigate a Google Update?

Google is constantly changing their algorithm.  If you believe what Google says, they update their search algo hundreds of times a year.

There is a whole industry now that just reports, or talks about Google updates.  It is all pretty ridiculous.

If you were to follow Google’s advice you’d be completely changing around your website every few days or weeks.  Then you would be glued to Twitter, waiting to hear everyone say how the sky was falling and there may have been a “potential Google update.”

Heck, sometimes, although it is rare, Google will actually per-announce that they are going to do an update.  This is not to say that every update is b.s. and nothing ever changes, but it doesn’t change nearly as much as you might think it does.

Now, the really big changes do matter, they are important.  Take for example, the upgrade to mobile friendly websites and the mobile first index.  More searches were taking place on mobile devices, so it only made sense that Google would give priority to mobile friendly sites.

This is not rocket science.  Google let everyone know at least two years before they made any changes.

An SEO Consultant Can Help Your Business

local SEO services

If you have no idea what you are doing but you realize your website is important and needs to bring customers to your business, then you need to hire a consultant that has been successful for years in search like  They have been navigating websites through tumultuous Google updates successfully for years.

The way that you get through Google updates is to ignore them in the first place.  Search engine optimization is about building your business online, not some tip or trick or hack to get you to the top of a search result.

When you have been building your business properly, you can get traffic from search (of course) through folks searching for your goods and services or just your brand name search.  You also get searches, not just from Google, but from different search engines like Yahoo, and Bing.

Your website will also get referral traffic.  You can get referral traffic from all over the internet.  Some important areas to get referral traffic from are business listings like Yelp, BBB, Foursquare, etc.

One of the biggest drivers of traffic on the internet is the giant known as social media.  A website can get traffic from Facebook, Instagram, Twitter, and even Pinterest.

Another source of referral traffic is from other websites on the internet that have linked to your website because you have an interesting blog post or some other form of content worth mentioning, so they link to you.  When readers on one site, click a backlink and go to your website, this is known as another form of referral traffic.

And referral traffic from other relevant websites is some of the best traffic to have because these visitors tend to stay the longest on your website, which is a great signal to show Google, and they also tend to convert the highest, because they are coming from a similar type of website.

You can even get visitors to your website from traditional media sources like direct response, T.V., and even radio ads, but for the purpose of this discussion, we will stick to just digital marketing.

Get Traffic To Your Website By Building a Business

If you view your website as a business and you take it seriously, then you will invest the resources in to making sure your website functions properly.  This is also known as On Page SEO.

If you have an simple content management system like WordPress, then this is easy to do.  First you will want to make sure that your URL’s (unique resource locator) are easy for a search engine, and in this case, also a human, to understand.  Go in to your setting and change the Permalinks to Post Name.

This creating simple and clean URL’s.

You will also want to extend this idea to your images.  The way you do this is by naming your image files something relevant to the content on the page, before you upload the file to your website.

Next up is page titles.  Your page titles are a great place to put information about what the page is.  This is super important and you want to make sure you take full advantage of your page title and fill them out properly.

You also want to go to your images, and fill out the Alt Text.  You can think of Alt Text on images the same way you think of page titles in that they are both forms of meta-data.  You can enter the Alt Text by going to the Media section in WordPress, simply select the image and then you will see the area to fill in the Alt Text.  Of course you want to make the Alt Text of relevant to the image as well as the page the image is going on.

This is not meant to be a step by step guide to search engine optimization, but rather to give you a different perspective.  You see, Google updates come and they go.  What you need to focus on is to build your business to web standards and norms.  You want to build to HTML standards, which is the language of the internet, which is bigger than just Google.

If you approach your website this way, by making your information easily discoverable, and by having relevant content, then you will fare pretty well in search, no matter what Google updates decide.

Beginners Guide

Even if you have some experience with SEO, you may struggle to improve the search engine rankings for your WordPress site. WordPress provides its users with plenty of tools that can improve their search engine rankings. However, it’s important to consider the unique structure of WordPress when you’re developing SEO strategies. This simple guide to SEO to WordPress should get you off to the right start.

Choose The Right Theme

There are a number of WordPress themes that are specifically designed to improve SEO. Whether you’re using a premium theme or a free theme, you’ll want to be sure that the theme you have chosen for your site is optimized for search engines.

If you’re not satisfied with any of the themes that you are seeing, you could hire a web designer to create a theme for you. Of course, if you choose to take this route, you’ll want to be sure that they have a strong understanding of WordPress SEO and how it works.

Take Advantage Of SEO Plugins

WordPress has numerous plugins that can improve the functionality of your site. Some of these plugins were specifically created with SEO in mind. If you utilize these plugins, you’ll naturally be able to optimize your sites for search engines.

While there are some plug-ins that you’ll have to pay for, there are also plug-ins that you can use for free. You should try to find highly-rated plugins that a lot of people have had positive experiences with. Research your options and make sure you use the best plugins for your WordPress site.

Create A Sitemap

If you haven’t created a sitemap for your WordPress site and submitted it to major search engines like Google, you’ll want to do that sooner rather than later. A sitemap makes it easier for search engines to crawl your site and all of its content. There are a number of plug-ins that will automatically generate a sitemap for you, which means this process should be easy.

Take the time to build a sitemap for your site and make sure that you submit it to search engines sooner rather than later. Creating a sitemap isn’t very challenging; it’s something that anyone can do. Shortly after submitting your sitemap, you can expect to see a major improvement in your search engine rankings.

Remember That Content Is King

WordPress can be used to build all kinds of sites, but it was initially designed for blogging. Content should be an essential part of any SEO strategy, and it’s particularly important if you’re building a site on WordPress.

You need to focus on creating high-quality content that people will want to read. If you include the right kinds of keywords in that content, you’ll be able to draw in plenty of traffic from search engines.

Follow this simple guide if you’re trying to learn more about SEO for WordPress. As long as you take the right approach, you should be able to make sure that your WordPress site does very well. You’ll be able to draw in organic search traffic on a daily basis.

Why This is Simple

SEO for WordPress websites

The WordPress Content Management System is an excellent choice for all kinds of sites. With that said, if you’re using WordPress for your site, you’ll need to think about search engine optimization. These are a few steps you can take to improve your site’s search engine rankings.

Take Advantage Of Plug-Ins

One of the biggest advantages of using WordPress is that you’ll have access to a wide range of plug-ins. A number of popular plug-ins were specifically designed for SEO. Some of these plug-ins are free to use, while other plug-ins are available for a small fee.

If you do utilize these plug-ins, you’ll be able to easily improve your site’s on-page SEO. You’ll be able to create posts that will rank well in search engines. You can even experiment with different plug-ins so that you can find something that works well for you.

Pay Attention To Your Analytics

If you want to improve your site’s search engine rankings, you’ll need to have an accurate picture of the search traffic your site is currently drawing in. The best way to see how your site is doing is to look at your analytics. There is a Google Analytics plug-in that can be installed on WordPress sites.

Check your analytics on a daily basis. When you track this data, you’ll be able to see what you’re doing right and what you’re doing wrong. You’ll be able to make adjustments to your methods and gradually increase the amount of search traffic your site receives.

Make Sure Your Site Has A Blog

Not everyone that uses WordPress takes advantage of its blogging functionality. While blogging may not be essential, it is one of the best ways to boost your search traffic. When you blog, you’ll be able to update your site frequently, which means search engines will crawl your site more regularly. Blogging will also allow you to hit on a wider range of keywords.

If your site doesn’t have its own blog, you can easily add one. The blog doesn’t have to appear on the main page of your site. You can easily create a subdomain for your blog. Blog posts are easy to write, and they can be a fantastic source of traffic for your site.

Use The Right Kinds Of Keywords

Keywords are an essential part of SEO, but you can’t choose your keywords at random. You need to think carefully about the kinds of keywords you’re using on your site.

You should take advantage of keyword research tools so that you can select the kinds of keywords that people are searching for. You should focus your attention on long-tail keywords; you’ll get more mileage out of keyword phrases that are at least three words long.

Keep these suggestions in mind if you want to learn more about search engine optimization for WordPress sites. There are so many tools that WordPress users have access to, which means it should be easy for you to optimize your site and increase your search traffic.

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